WORKSHOP ON AD REVISION

On a separate sheet of paper, complete all of these questions as fully and helpfully as you can.  Include your name on what you write.  Give what you’ve written to the person who wrote the paper; she will consult in as she revises her final draft for Wednesday and will turn your comments in with her paper so you get classwork credit for your work today.

1.  How can the writer’s analysis of the original ad be made more extensive and insightful?  Specifically, what questions from the analysis rubric could the writer answer that she hasn’t answered yet?  The analysis rubric is here:  http://www.csudh.edu/ccauthen/350S12/ad-questions3.htm

2.  Does the writer’s work demonstrate that she has done the other reading for this unit, and can make use of that reading in analyzing her ad?

3.  Does the revision to the ad that the writer proposes 1) make appropriate reference to the rhetorical techniques of the ad and 2) change the product significantly (that is, changing the product from hair color to lip gloss isn’t enough of a change)?  Describe why, or why not, in detail.

4.  Is the writer’s revision of the ad described well, in a way that convinces you that the revision criticizes the original ad’s rhetorical techniques and NOT just the product?  How can this section of the writer’s paper be improved?

5.  List the three most important changes that the writer can make to the content of this paper (not the grammar and spelling) in the time before it is due.  (Please do not include "finish it.")

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